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Strategic corporate social responsibility as global brand insurance
William B. Werther Jr., David Chandler
Can brand image move upwards after Sideways? A strategic approach to brand placements
Sunil Thomas, Chiranjeev S. Kohli
Strategic Brand Valuation : A Cross-Functional Perspective
Karen S, Cravens and Chris Guilding
Cultural influences on global firms' decisions to cut the strategic brand ties that bind:A commentary essay
Catherine A. Roster
The intersection of strategic management and supply chain management
David J. Ketchen Jr., Larry C. Giunipero
Industrial global brand leadership: A capabilities view
Michael Beverland , Julie Napoli , Adam Lindgreen
The impact of the brand management system on brand performance in B–B and B–C environments
Jinyong Lee a,⁎, Seong Yong Park a,1, Ingee Baek b,2, Chun-Seon Lee b,3
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Adam Lindgreen, Michael B. Beverland, Francis Farrelly
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
Carsten Baumgarth, Marco Schmidt
The impact of degenerative episodes on the sponsorship B2B relationship: mplications for brand management
Kate Westberg, Constantino Stavros, Bradley Wilson
Brand relationships and brand equity in franchising
Munyaradzi W. Nyadzayo, Margaret Jekanyika Matanda, Michael T. Ewing
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
Christine Vallaster, Adam Lindgreen
B2B service brand identity: Scale development and validation
Darren Coleman, Leslie de Chernatony, George Christodoulides,
Brand Equity Management in a Multichannel, Multimedia Retail Environment
Kevin Lane Keller
Balancing external adaptation and internal effectiveness: Achieving better brand performance
Baron O'Cass, Liem Viet Ngo
Towards an identity-based brand equity model
Christoph Burmann, Marc Jost-Benz, Nicola Riley
Brand orientation and market orientation — From alternatives to synergy
Mats Urde, Carsten Baumgarth, Bill Merrilees
Reconceptualizing brand identity in a dynamic environment
Catherine da Silveira, Carmen Lages, Cláudia Simões
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Jin Kyun Lee, Byung-Kwan Lee, Wei-Na Lee
Introduction: thought leadership in brand management
Bill Merrilees, Elaine Wallace, Isabel Buil, Leslie de Chernatony, Duncan Guest
The brand management system and service firm competitiveness
María Leticia Santos-Vijande, Ana Belén del Río-Lanza, Leticia Suárez-Álvarez, Ana María Díaz-Martín
The role of brand logos in firm performance
C. Whan Park, Andreas B. Eisingerich, Gratiana Pol, Jason Whan Park
The multi-layered nature of the internet-based democratization of brand management
Bjoern Asmussen, Sally Harridge-March , Nicoletta Occhiocupo, Jillian Farquhar
Consumer–brand relationship quality: When and how it helps brand extensions
Kyeongheui Kim, , Jongwon Park, Jungkeun Kim
The process of global brand strategy development and regional implementation
Tandadzo Matanda, Michael T. Ewing
The Strategic Management of Store Brand Perceived Quality
Defeng Yang
Attendee-based brand equity
Jin-Soo Lee, Ki-Joon Back
Brand Custodianship: A New Primer for Senior Managers
NOEL CAPON, PIERRE BERTHON, JAMES M. HULBERT, LEYLAND F. PITT
The relative role of strategic assets in determining customer perceptions of hotel room price$
Shai Danziger, Aviad Israeli, Michal Bekerman
Strategic application of events
Phil Crowther
The influence of service brand orientation on hotel employees’ attitude and behaviors in China
Ceridwyn King , Kevin Kam Fung So, Debra Grace
An exploratory investigation of an integrated contingency model of strategic management accounting
Simon Cadez, Chris Guilding,
Organizational dynamics and complexities of corporate brand building–—A practice perspective
Rita Ja¨rventie-Thesleff, Johanna Moisander, Pikka-Maaria Laine
Fostering international brand loyalty through committed and attached relationships
Shu-pei Tsai
Distribution strategies for volume and premium brands in highly competitive consumer markets
Anders Parment
The relationship between store image and store brand equity:A conceptual framework and evidence from hypermarkets
Jose JuanBeristain a,n, PilarZorrilla b
The effectiveness of airline crisis management on brand protection: A case study of British Airways
Michael Grundy, Richard Moxon
In search of strategic management accounting: theoretical and field study perspectives
Robin Roslender, Susan J. Hart
The role of social interactions in building internal corporate brands: Implications for sustainability
 Christine Vallaster, Adam Lindgreen
How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands
Mark S. Glynn
A conceptual exploration of the strategic factors driving new brand entry decisions and their success
Danielle A. Chmielewski
Brand management model of vocational high schools in Taiwan
Yi-Ling Hung, Ching-Sheue Fu
A Study to Determine the Usage of Strategic Management Tools in the Hotel Industry
Faruk Kerem Senturk
Analyzing Socilal Responsibility as a driver of frim`s Brand Awareness
Marina Mattera ,Veronica Baena , Julio Cervino

 



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